3 digital key trends in the media and publishing industry

Companies and organisations in the media and publishing industries currently face major challenges to adjust their own products and services to new technologies and to changing customer user habits. They must create more content in shorter intervals and publish and market on different channels. Only those who actively adjust to the digital transformation, can retain their customer base and win new customers in this environment. [PDF, 14 pages]

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IN THIS WHITEPAPER YOU WILL LEARN MORE ABOUT

  • three key trends in the media industry
  • competing in a world full of apps
  • multichannel strategy 
  • reducing content and marketing costs