Publishing in the Change

Social media, personalisation, digital storytelling, marketing automation, different terminal devices: In the publishing industry more and more innovations establish themselves and companies are faced with new challenges. With digitalisation the publishing changes and new subjects such as cross-media or transmedia move into the daily lives of publishers, editors and reporters. [PDF, 20 pages]

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In this white paper you will learn more about

  • the digital change in the publishing industry
  • crossmedia and how the digitization is changing the work of editors
  • the role of technology in modern publishing organizations
  • the benefits of a modern publishing software
  • and much more